From the judges: This entry presented a solid concept, collaboration between departments, clear goals, and solid execution of the plan. They had clear metrics to measure success. The Enewsletter website design is clean, easy to read, and reflects priorities.
Reconceptualized Weekly e-newsletter - The Elm: Nursing
Communications > Communications Improvement
Institution: University of Maryland Baltimore
Title of Entry: Reconceptualized Weekly e-newsletter - The Elm: Nursing
About this Entry: To more effectively and efficiently communicate timely news, announcements, and events to our internal audiences at the University of Maryland School of Nursing (UMSON), we reconceptualized our weekly e-newsletter to faculty and staff and launched an accompanying student version of the publication. We also developed a platform to automate content submission and compilation.
The previous faculty and staff weekly e-newsletter, the Weekly For/um, had been in existence since 2016 to communicate internal news and announcements. The format, style, and usability of the e-newsletter had become outdated and overly dense, and the manual process of using a submission form that generated an email to our office and then copying/pasting content manually into Constant Contact each week had become extremely time consuming. (See uploaded materials for an example).
The revamped faculty and staff e-newsletter, The Elm: Nursing, was launched in September 2019. It provides readers with a contemporary, digestible, and user-friendly format, and its automated process saves our small team hours of manual work each week. In October 2019, a new student-specific version of The Elm: Nursing was launched, helping us to fill a void in our ability to communicate regularly with students.