From the judges: Exceptional partnership with social media and advancement to uncover these alumni and their stories -- and the way they shared them with their community. This campaign showcased their front-line alumni beautifully. Attractive design and packaging of the stories, and impressive that they didn't need additional freelance resources to execute. This entry represented a quick and complete rethink for Oak Knoll – a defining characteristic of the pivot category.
Stories from the Frontline
Category
Alumni Relations > Alumni Relations Pivot
Description
Award: Gold
Institution: Oak Knoll School of the Holy Child
Title of Entry: Stories from the Frontline
About this Entry: This is a signature editorial feature we developed to share stories of the brave alumnae/i who are/were working on the front line in the medical field or supporting frontline efforts throughout the height of the pandemic. These men and women are doctors/nurses or those starting movements to support doctors/nurses who took time out of saving lives to speak with us about their experiences and how our school prepared them to brave this challenge. We wrote most of these between March and May 2020.