From the judges: We were impressed with the multi-pronged, comprehensive approach that targeted specific audiences. The website is very easy to navigate, and the marketing materials are nicely designed. Nice way to pivot and address declining enrollment.
Dual Enrollment – Enhanced Outreach to High School Students
Category
Marketing > Marketing Improvement
Description
Award: Gold
Institution: Montgomery College
Title of Entry: Dual Enrollment – Enhanced Outreach to High School Students
About this Entry: Montgomery College offers several programs for high school students, including the opportunity to take college- classes and even earn an associate's degree while still in high school. Facing the prospect of declining enrollment elsewhere within the College, we enhanced dual enrollment outreach efforts, which resulted in a 59.5 percent increase in enrolled dual enrollment students from the previous year and a 72 percent increase in classes enrolled for dual enrollment. These dual enrollment increases helped to offset other enrollment declines the college experienced during this time.