From the judges: Great depths of strategy, planning, and storyboarding. The site is visually appealing, organized, and keeps your attention. Results are effective and demonstrate how positive the design changes have been.
Cornell CALS Web Ecosystem Rethink Project
Digital Communications > Websites (Institutional)
Institution: Cornell University
Title of Entry: Cornell CALS Web Ecosystem Rethink Project
About this Entry: Our call to action for this comprehensive overhaul of our college web ecosystem was simple – design an online movement that others want to join.
The Cornell University College of Agriculture and Life Sciences maintains a web ecosystem of our flagship and nearly 60 unit, school and department websites that from 2012-2019 existed in a difficult-to-maintain multi-theme Drupal 7 environment that siloed content and did not align with our new visual identity and messaging strategy. Our Web Ecosystem Rethink Project dared to re-envision what a college web ecosystem could be and rebuilt the system in Drupal 8 under new guiding principles. Those principles included the following:
Articulate clear values and propositions that are identifiable and relatable for those not yet engaged with us; Craft tangible calls-to-action around which diverse individuals and institutions can rally to advance these values; Help prospective students picture themselves in our world, especially Gen Z applicants who desire a college experience that aligns to their passions and interests; Express our creative vision through innovative and responsive design meeting WCAG 2.0 accessibility standards; Increase our ability to aggregate content in user-centric ways to break down info silos and drive automated updates across the system, reducing manual cross-posting; Adopt a modular design to condense themes into a single codebase allowing for a more flexible layout and easier back-end maintenance and development.
We launched our flagship site in November 2019 and phase two includes migrating remaining subsites between early 2020 and fall 2022.