From the judges: There was a lot of information and fun packed into this very short clip. This was a very good use of in-house resources. The video shows students that the goal of obtaining a degree is affordable and achievable. Maria is the highlight of this piece: an excellent choice to convey the message.
The Graduation Story
Category
Video > Student Recruitment Videos
Description
Award: Bronze
Institution: Montgomery College
Title of Entry: The Graduation Story
About this Entry: Maria is thrilled to graduate from Montgomery College! This marketing spot shows how she got there—and how you could, too. It is designed to capture the attention of potential students to learn about Montgomery College and to earn a degree. We decided to show potential students that they could reach their dreams, in the blink of an eye, by quickly reviewing Maria's path. We know from our graduation interviews with students they appreciate the moment when it all comes together and they finally reach that special day. We tried to capture that feeling and show how easy (and fun) it can be to earn a degree at Montgomery College